Time Tracking and Billing for an SEO expert
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Author: Subhajit Chatterjee The steps typically include:
1. Analyzing the website content 2. Analyzing the competition 3. Analyzing the target keywords 4. Suggesting a on-page SEO strategy 5. Performing link building considering the targeted keywords 6. Getting the payment for the efforts and time you put in
Whereas all these tasks are very important for your work, the ultimate goal still remains the same that is, earning money in lieu of the SEO services you offer. This brings in a requirement of correct and fair billing system which lets you charge for whatever efforts you invested for your clients.
However, not always you can bill the clients on the basis of some tangible items; instead, you need to bill them on an hourly basis, i.e. based on the time spent performing specific work related activities. Also, at times you also need to show them how are you organizing your time (probably, your team's time too) considering the priorities and volume of work and efforts.
This is exactly where the need for an excellent Billing and time tracking software arises for an SEO expert. In a good time tracking and billing system, an SEO specialist should be able to log his/her time along with the activities performed on a regular basis. The frequency of filling time may still depend upon the availability of time and priority of the performed activities. You may fill the time on a daily basis, weekly basis, or even multiple times in a day. This way you can always keep a record of how much time was spent doing some work such as submitting link for a website.
This information can then be used for the billing the client based on the agreed rates for each of your services. A major advantage of using a good time tracking and billing system is the transparency between your work and client's requirements. There are multiple other advantages of using a good time tracking and billing system, as listed below:
1. It may help you to resolve conflicts with client about a particular task performed. You can always make them refer to the agreements and show the progress. 2. It also helps you to smartly distribute the work within your team of people. Based on the hours worked on particular activities and their results, you can find out the competence areas of people and assign the right tasks to them. 3. It gives you a holistic view of which activities you are spending extra time unnecessarily. If you have a report of what took the most of time and if it wasn't worth it, you can reduce the time spent in that activity to maximize the value outcome of your work and increase the revenue as well.
Subhajit has expertised in content writing. Distributed by SEO Expert | SEO Experts
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