The Scope of BPO Industry

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Author: Sandra Jones

Now-a-days the global economic scenario has gone haywire. Most of the youngsters are worried about job cuts and economic recession. Even Nasscom, the industry association points out that the current fiscal year will adversely affect the Indian BPO/ ITes sector. Due to the present economic recession the clients from developed economy will be vigilant in their unrestricted spending on outsourcing a project. Most of the Indian call centres have inculcated the true spirit of “Indianism”. They know to covert negative things into positive. We are as quick as squirrel to turn this crisis into an advantageous situation. Two years before the growth of BPO was parallel to the growth of employment opportunities amongst the youth who may not be professionally skillful. But the existing demand of BPO jobs requires well educated youth who are proficient enough to handle calls. call centre business has a great scope in India. Some five years back call centers in India were mere means of cost cutting for giant companies. Only few jobs were outsourced but now BPO’s are emerging as an effective tool. Presently the focus is shifting from non-core aspect of the business to areas of specialization. This is giving rise to KPO’s and LPO’s. In near future BPO’s may give rise to some other sectors as well. The growth of BPO in India is evaluated mainly due to strong basic principles of the companies worldwide. Companies around the globe have realized that even miniscule operations like book-keeping, inventories and other miscellaneous functions need to be strong for the smooth functioning of the firm. Due to this outsourcing has become of utter importance. As outsourcing became important, it needed to be done in lowest minimum cost. India is one of the most preferred destinations by international business in the West. Despite the present attrition that BPO sector is facing the growth in BPO seating facility is poised at 60 percent within the next few years. This is by no means can be seen as the corrosion in the industry. The growth of BPO industry is the direct result of growth in retail marketing and the operation lying within it. The continuous growth of BPO sector in India is the new call for young generation who are the verge of making their careers. The BPO industry boom in India is bringing along numerous job opportunities for youngsters with different background. The business process outsourcing in India gives tremendous opportunities for professionals with different background. The BPO services in India are of various natures. One can get opportunity in operations, client servicing, quality maintenance and control. People with good communication skills and clear voice modulation can go for call centre jobs in India. Most of the major product and servicing company want to enhance their customer service. For this they require professionals who handle customers over the phone. The other specific areas concerned with BPO industry are project management, HR, accounting, business development and technology. The yardstick to measure the presence of global BPO services can be seen through global preferences. Studies have shown that 64% of those executed outsourcing services preferred India for their back-up functions. Most of the major firms like in US like DEL, LG, Ford, GE and many others have outsourced their non core business to India. Even Philips NV of Netherlands is looking at India for locating its global business outsourcing process centre. This will definitely boost the Indian BPO sector as the global economic market stabilizes. About Author: Sandra Jones works an Executive Business Writer in reputed BPO firm in Canada. Her area of interest lies in outsourcing, call centre business, inbound customer service, telemarketing and others. She has through understanding of business process outsourcing industry and fields related to it.