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The Goal of Search Engine Optimisation

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The Ultimate Facebook Marketing Guide
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Author: Nice One

75-90% of Internet users begin with Search Engines Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.

With anywhere from 75-90% of Internet users beginning their quest for information at search engines, a Search Engine Optimization creates more opportunities for premium visitors to come to your site.

Search Engine Marketing Plan

Each Search Engine Marketing plan is specifically designed and prepared for each client. The plan addresses all the issues related with the Search Engine Marketing and Search Engine Optimization (SEO) techniques.

Search Engine Optimisation Methodology

• Set Project Objectives & Goals • Audience and keyword Research • Strategy Development • Development of the Project Plan • Ongoing Monitoring

Phase One - Setting SEM Objectives & Goals • Identification of targeted audiences • Drive the relevant traffic to the website • Convert this traffic into online applications

Phase Two - Audience & Keyword Research • In-depth audience research • Identification of keyword search phrases

Phase Three - Planning, monitoring and executing • Reporting of the progress • Comprehensive rank report • Traffic source report • Traffic keyword report • Regular monitoring of listing and indexing • Rank analysis • Maintenance of the Rank • Monthly report of main search engine for the entire contract period

On Page Optimisation Activities Initial site condition checks Theme & sub-theme based keyword research and finalisation Meta tags finalisation & implementation for existing pages Existing page optimisation including body text, images, headings, alt, url's, etc. Optimisation of site directory structure, site map & internal navigation Creation of new optimised pages like Article, Links, etc Search engine optimisation review Revised & continuously updated Meta-tags Server header checks Competitive directory submissions Article identification, implementation and submissions Press releases Code reviews (main Pages) Monthly reporting Off Page Optimisation Activities Back-links Anchor tag optimisation Competitive directory submissions Article submissions Press release & submissions

Contact US: NiceOne Ltd Internet Consulting & Development

T: +353-1-428 7500 E: deniseokelly@niceone.com A: The Airspeed Building 15 Magna Drive Citywest Dublin 24 Ireland


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