The Goal of Search Engine Optimisation
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Author: Nice One 75-90% of Internet users begin with Search Engines Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.
With anywhere from 75-90% of Internet users beginning their quest for information at search engines, a Search Engine Optimization creates more opportunities for premium visitors to come to your site.
Search Engine Marketing Plan
Each Search Engine Marketing plan is specifically designed and prepared for each client. The plan addresses all the issues related with the Search Engine Marketing and Search Engine Optimization (SEO) techniques.
Search Engine Optimisation Methodology
• Set Project Objectives & Goals
• Audience and keyword Research
• Strategy Development
• Development of the Project Plan
• Ongoing Monitoring
Phase One - Setting SEM Objectives & Goals
• Identification of targeted audiences
• Drive the relevant traffic to the website
• Convert this traffic into online applications
Phase Two - Audience & Keyword Research
• In-depth audience research
• Identification of keyword search phrases
Phase Three - Planning, monitoring and executing
• Reporting of the progress
• Comprehensive rank report
• Traffic source report
• Traffic keyword report
• Regular monitoring of listing and indexing
• Rank analysis
• Maintenance of the Rank
• Monthly report of main search engine for the entire contract period
On Page Optimisation Activities
Initial site condition checks
Theme & sub-theme based keyword research and finalisation
Meta tags finalisation & implementation for existing pages
Existing page optimisation including body text, images, headings, alt, url's, etc.
Optimisation of site directory structure, site map & internal navigation
Creation of new optimised pages like Article, Links, etc
Search engine optimisation review
Revised & continuously updated Meta-tags
Server header checks
Competitive directory submissions
Article identification, implementation and submissions
Press releases
Code reviews (main Pages)
Monthly reporting Off Page Optimisation Activities
Back-links
Anchor tag optimisation
Competitive directory submissions
Article submissions
Press release & submissions
Contact US:
NiceOne Ltd
Internet Consulting & Development
T: +353-1-428 7500
E: deniseokelly@niceone.com
A: The Airspeed Building
15 Magna Drive
Citywest
Dublin 24
Ireland
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