SMS Marketing: The Widest Reach

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Author: Kathe Marion

Today mobile phones have become the most popular medium of reaching maximum number of people at the same time. After newspapers and television, it has become a medium with the widest reach. We can easily understand how tempting it would be to use mobile phones as a method of product promotion. SMS is a very useful and effective method of connecting to a person. When we are making a call we are not really sure in which condition the person we are calling may be. We do not know whether he is in a position to receive our calls or not. If you are trying to market a product through verbal communication it is very difficult to convince the customers without annoying them. It’s possible you are making the call at an inappropriate time. If you are using media like hoardings, bill boards or print it’s difficult to make people pay attention to what you are saying. That’s precisely the reason why marketing people prefer SMS marketing for product promotion. Through SMS marketing the sender can send a message about the latest plans and products to the customer and he or she can read it as per convenience.

Still Growing

The world has become wireless champion after short messaging service was introduced. Even in countries where per capita income is on the lower side, the SMS service has become the marketers’ paradise. The world is going to have about 2 billion mobile phones in the near future out of which 200 million phones are being used only in United States. As a country US is among the largest mobile phone consumer in the world. Apart from calling and Internet use, the other most popular feature in mobile phones is SMS (Short Message Service). If you own or are working in a business with foresight, you will soon start thinking of using SMS marketing and the advantages provided by it. The target audience continues to grow and there are no apparent signs of any negative acceleration yet. SMS marketing provides you with unbelievable functionalities and a huge scope to work with. The method also allows you to gather feedbacks from your target market if you so desire. As a marketing tool, SMS is extremely rewarding, easy to use and simple.

The Right Target Market

SMS marketing allows you to reach out to mostly young people between 18 to 29 years old who are always on the look out for what is popular and in fashion all the time. SMS marketing unlike other mass media comes with an interesting twist. It allows you to hold a conversation with your potential customers. This allows your direct influence over the target market to grow manifold. You can now speak more persuasively and generate more revenue for less cost when compared to radio and television.

The SMS messages can be sent to any part of the world and VoIP switches make this process easier. SMS messages are first sent to PSTN operators of all the countries concerned after which the messages are sent to end users. Currently you can find numerous operators on the Internet who are having their own switches.

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