SMS marketing is the new age marketing method

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Author: Kathe Marion

SMS marketing has made the world’s marketing upside down. With the advent of SMS the world of marketing has experienced a drastic change in the field of advertisements. Instead of telephonic conversation and email marketing businessmen are more inclined to promote their products and inform the customers about their newly launched products through mobile tools of advertisements like SMS and Bluetooth technologies. The way of SMS marketing is very simple and convincing because in this way you are not disturbing your clients in odd times and unnecessarily you are not wasting his or her valuable time. Therefore he or she will not be disturbed and thus automatically will give his or her attention to your sent message which promotes your products feature. It is also better than telephonic conversation as there is lesser chance of disturbing the customer, which is often caused by unwelcome phone calls. It is better also because of the fact that the sales person need not spend a lot of time in making the customer understand the thing he intends to say. Another important thing about SMS marketing is that because of the very little space (160 words to the most) there is no chance of juggling with words and therefore you can come straight to the point about what you intend to convey in your message. It is also useful for the customer because the SMS is saved in his mobile and therefore he gets the chance of reading it several times for better understanding if he finds it interesting.

Another good feature of this method is that the SMSs can be stored in the SMSC and therefore the mobile of the customer is switched off the message can wait in that system and after the turning on the mobile he can have received the message. It can not be like this in the verbal communication. The store and forwarding technique of SMS sending is most unique feature of this new marketing strategy.

Another important tool for mobile marketing is the Bluetooth marketing. This is also a very important and popular way of mobile marketing in the modern day marketing strategy. If you are a mobile user, you may have noticed that when you are in some shopping point and you are asked to turn on the Bluetooth device in your mobile and when you do that you find that the local transmitter sends a message to your mobile asking you if you would like to exchange data with ABC Company. Now you have the option to accept or deny. If you accept that you are farther requested to download some information that the company is willing to send you. There too you have the option of accepting or declining. And if accept that think the information would start downloading. This is what we call Bluetooth marketing. With the help of this very technology it becomes very easy for the company to provide promotional offers and other information direct to the customer’s mobile.

The Bluetooth and the SMS marketing are the newest addition in the marketing strategy and are quite popular already.

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