Ronn Torossian on the State of the News Media & PR Firms

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Author: Ronn Torossian

The annual "State of the News Media" by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print.

Tom Rosenstiel, the director of the study, said "People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets. In December, 41 percent of Americans said they got most of their news about national and international issues on the Internet, more than double the 17 percent who said that a year earlier. Everything is now mobile, and information is everywhere."

It's really now all about instant gratification - and the once daily deadlines, have now become hourly ones… It wouldn't surprise me to see a 24/7 PR Agency very soon… The PEW study also stated that in January, seven percent of Americans owned electronic tablets; nearly double what it was three months earlier. This is the fastest growing technology ever, even ahead of cell phones when they first started to appear.

As information and news media are changing, so is Public Relations - Information is everywhere and digital media is here to stay. The development continues today as people get their news from all over - Successful Public Relation firms are the ones that understand the changing landscape and craft their strategies to deal with it on a proactive basis.