Pressmart announces eMag 3.0 Bringing New Innovations to On-Demand Digital Publishing

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Author: Ranjan Sharma

PRESSMART, a global leader in the interactive digital publishing solutions, today announced the availability of its eMag 3.0, a highly advanced digital publishing and delivery solution, to enable publishers world over offer a new, compelling and enriching experience to their users over the web.

The new version provides faster rendering engine and a striking new interface making Pressmart a very powerful-hosted print-to-online publishing service.

The feature rich eMag 3.0 software offers 3D Thumbnails, Superior caching technology, Article text view and Multi-format XML based delivery that place the news back in a format that users can use on a multitude of devices including Mobile, RSS and Audio. It also enables management of Subscriptions, Ads, Analytics and Support in a single view.

"The eMagazine software 3.0 offers to create flash magazines with deep analytics into the digital edition online traffic and user reading behavior, giving invaluable insight to the editorial and ad marketing teams of a publication.” said Sanjiv Gupta, Founder and Executive Chairman of Pressmart. “Customers can also launch their new media platform faster, far more efficiently and cost effectively”.

Readers demand for content that is more interactive, rich and ‘now’, scattered across different virtual channels is rapidly increasing. Traditional online sites do not carry the print brand online and lack the interactivity and richness of the eMag 3.0 interface.

With Pressmart’s on-demand digital platform Publishers can go digital on web, mobile, podcast and RSS in a matter of minutes even if they do not have technical knowledge. Additionally it offers access to state-of-art marketing, subscription and advertising tools using which Publishers can start monetizing from digital delivery from almost day one.