Online Shopping

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Author: Marcus - Sales and Technical Advisor to Customers @ Electro Computer Warehouse

Online shopping has become an easiest and most recognized method all over the world, for selling and purchasing goods. It is the process whereby consumers directly buy goods or services from a seller instantaneously, without any intermediary service, over the Internet. It is a form of electronic commerce or online-business. From electronic items like laptops, mobile phones, digital cameras, computers to home appliances and much, much more; you can just name anything and you will find it available online for purchase. Online shopping trend has solved the problems of consumers. They can save their time and energy going far-off areas, visiting malls to find their product of choice. Moreover, it also saves money on transportation because the user can purchase online, sitting comfortably within the confines of his home! Online shopping has been a blessing for those who are disabled or physically weak due to illness, and are unable to go outdoors. With a click of the mouse, they can purchase the item they need. Only a computer, internet or a laptop are required to carry-on their transaction. The shopping list and the manufacturer's products are always on finger-tips to make online shopping experience quite beneficial, convenient and affordable to the potential customer. The process of online shop, virtual store, internet shop or web-store which deals in products and services at a retailer, comes under Business-to -Consumer (B2C) online shopping, whereas a business buys from another business is called Business-to-Business online shopping! Though, online shopping has become popular in recent years, it still remains confined to upper-class people, the reason is that, to shop online, one must have access to computer, a bank account and a debit/credit card! According to a recent research, the higher the level of education, income and the occupation of a person, the more desire grows towards the perception of online shopping. The trend towards non-store shopping has increased due to the influence of exposure to technology; therefore new shopping channels are developed every day. It is becoming more popular among women. In U.S.A., during 2001, the percentage of women was 52.8% of the entire online population! And this figure has increased tremendously in recent years. Consumers find the product of their interest by visiting the website of the retailer directly or by search engine. Some stores allow consumers to sign up for a permanent online account so that all the information only needs to be entered once, while some rely on customers to phone or email their orders. Online stores are usually available 24 hrs a day, as many consumers have Internet access at work and at home. The benefit of online shopping includes that often the consumers are offered replacement of the item. Some companies have more generous refund policies to compensate. But on the negative side, consumers are often at high risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen cards. Privacy of personal information is a significant issue for some consumers. http://www.electrocomputerwarehouse.com