Need a better value network? Licensed wireless could help

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Author: Air Speed

Today more than ever, any major investment decision must be backed by solid cost-benefit analysis and ample proof of value. If you're considering which technology option is best for your next network installation or upgrade, here's why you can't afford to overlook licensed wireless:

Low installation cost

For suburban, rural or other outlying areas, there's no doubt that laying fibre -- with its requirement for extensive groundwork -- will always be a more expensive option than licensed wireless networks, which use microwave radio technology to deliver secure, tightly focussed data streams between antenna and receiver. Additionally, licensed wireless equipment is easy to dismantle and relocate if a company needs to move premises. Fibre not only has a significant installation cost -- costing between EUR250 and EUR400 per metre to dig -- it's also a sunk cost, literally. Fibre in the ground offers no further value to your organisation if you need to relocate.

An important corollary of the lower installation costs is faster installation time. Especially for new or relocating businesses, productivity and profitability can both be harmed by delays to market due to the logistics of fibre installation, including securing road closure permits, conducting roadworks and completing fibre connectivity. The line-of-site surveys and link design work required for the microwave radio technology behind licensed Wireless broadbandnetworks can be completed rapidly, so your telecoms network is ready faster, and can help accelerate your time to market.

Cost effective, even at low speeds

SMEs, or enterprises requiring lower capacity networks of no more than 4Mbps, will find that licensed wireless, like DSL, provides cost effective connectivity compared to fibre when lower speeds are needed. But licensed wireless beats DSL for availability. To use DSL, you must be within about 5km of your nearest exchange, and the exchange must be broadband enabled; licensed wireless, meanwhile, can reach anywhere a radio signal can, all across Ireland.

Scale bandwidth up or down

Companies whose need for bandwidth varies significantly according to season, business volume or other circumstances often discover that scaling bandwidth up or down with a fixed line network can involve real delays or expense. Bandwidth on licensed wireless networks is easily and quickly turned up or down in increments as small as 2Mb per second, letting you finely tune your network to your business needs, so you're not paying for bandwidth you don't need -- or left waiting for a much-needed speed increase.

Good value in city and country

Irish companies who traditionally enjoyed the lower cost base associated with premises outside urban centres have been held back due to the lack of choice in broadband service. High-speed licensed wireless connectivity, which is already widely available in cities, is increasingly providing a choice in rural areas, including the Gaeltachts, where for example HEAnet is working with licensed wireless carrier AirSpeed Telecom to deliver extremely high bandwidth telecommunications for local research sites. This network rollout is providing the infrastructure that enables new connectivity options in the region, and allows more Irish companies to consider low-cost suburban and rural locations for their premises.

Whatever option you choose for your telecommunications, don't forget to look at the whole picture, and be sure you're happy with the technical expertise and customer service capability of the provider you select. While everyone is looking to improve their bottom line at present, the very cheapest service is likely to have hidden costs if corners are being cut on service or if the provider relies too heavily on third-party contractors. Your telecommunications are what deliver your productivity -- and quality telecommunications will always be worth the investment.

For more information, visit

AirSpeed Telecom. www.airspeed.ie AirSpeed Ltd. 15 Magna Drive. Citywest. D 24 T 01 428 7500 /1890 799 899 E Sales@airspeed.ie