Mirror Images Helps to Deliver Live Tennis Updates

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ATP World Tour, an organization that governs men’s professional tennis circuits, announced that it has selected Mirror Image Internet, a global content delivery service provider, to deliver a new Flash-based web application for tennis fans. The application is said to let fans keep track of scores and updates in real-time on 118 pro tennis events each year. According to the announcement made on Monday, Mirror Image Internet’s object caching and Adobe Flash solutions will be powering ATP’s Live Scoring application, which provides the fan with up to the minute scores of tennis events in progress. Since the beginning of this year, the application has garnered well over 1.7 billion “eyeball minutes”, which refers to the combined time each spent on the website. ATP reports that it is far ahead on visitors compared to the same time last year and is on track for an 80% growth over the numbers posted in 2007. Murray B. Swartzberg, ATP World Tour Senior Vice President of Information Technology, says eyeball minutes is one its most effective measurement tools in the highly competitive sports marketing industry. He states that the organization needed to assure that regardless where they were logging in from or what type of content they were trying to access, visitors would be able to leverage the site for real-time updates, all without having to deal with downtime or delays that would otherwise turn them away. Thanks to Mirror Image, ATP has been able to enjoy significant growth through its Live Scoring web application and now has the support of a proven CDN to aid in any new website initiatives it decides to put in place. A loyal Mirror Image customer since 2005, ATP has the ability to deliver content in a cost efficient manner and accelerate the end-user experience on the website by offloading processes and utilizing technologies that protect against traffic spikes and bandwidth constraints. In addition to the recently launched Live Scoring application, which is specifically designed to provide real-time updates on live events, support from a reliable CDN ensures that the website remains available anytime and anywhere. James Hart, sales and marketing Vice President at Mirror Image, says that ATP presents a number of challenges such as delivering content to visitors around the globe, a factor that has the potential for traffic spikes and bandwidth issues. Hart reveals that Mirror Image’s object caching and Flash solutions enable the ATP World Tour Live Scoring application to seamlessly handle a high volume of traffic while making sure that visitors never encounter downtime when accessing live match scores. It is the performance and availability ensured by these solutions that add such a great value to a reputable CDN like Mirror Image. ATP isn’t the only partnership Mirror Image has head with a body from the sports world. Over the years, the firm has provided streaming for high-profile events such as the NCAA playoffs as well as the Presidential Inauguration. It has also upgraded its technology through a recent partnership with Wowza Media Systems to leverage the software developer’s high-performance, cross-protocol video streaming application.

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