Logo Design Can Be the Difference Between Success & Failure

Navigation: Main page » Advertising and Promotions

 Print this page Submit articleComment article

The Ultimate Facebook Marketing Guide
Hey there, Ever want to know how to get a lot more people interested in buying your products and services with Facebook? I know I have, but it’s never been easy to understand. Until now. Check this video out to see what I mean: Amy Porterfield is the co-author of “Facebook Marketing All in One For Dummies” and in this video she show you how simple it is to: •Get more fans interested in your products/services •Turn average fans into Super Fans •Make those Super Fans become customers for life •And a lot more... Watch this video to hear what all the rave is about for this training: You don’t want to miss out on learning how to maximize Facebook... take action now and watch this video:

Author: Logo Mojo

Looks matter more than ever. We've all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy enjoy a popularity that Bob Vila could only imagine.

In her recent book, The Substance of Style, author Virginia Postrel argues that we increasingly make purchasing decisions based on how products make us feel. "In a crowded marketplace," she writes, "aesthetics is often the only way to make a product stand out." In other words, for more and more companies--even manufacturing companies with relatively prosaic products like Kortec's--design is becoming extremely important. It can sometimes be the difference between success and failure.

These days, even an investment research firm like Morningstar is keenly aware of making a good appearance. In the early '90s, founder Joe Mansueto hired the late Paul Rand (a renowned graphic designer who created logos for IBM, ABC, and UPS) to design the Morningstar logo--narrow red lettering with a rising sun as the O-- for $50,000. "Keep in mind this was back when our revenue was only a couple of million dollars. It was a lot to spend," says Mansueto, but he reasoned that it was for a high-quality product that he wouldn't mind keeping for a long time to come.

The arguments for good design are especially compelling for consumer products, particularly those made by smaller companies that don't have big advertising budgets. Big brands like Coca-Cola and Budweiser spend lots and lots of advertising dollars to create an aura around their products. For smaller companies without that luxury, their entire chance to convey a message about themselves to the customer is often in the look of the packaging.

For an expanded version of this article on the importance of logo design, visit www.Logo-Mojo.com.