Internet Marketing Plans - A Traffic Measurement Tool That Works

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Author: Deanna Mascle

Article source: http://www.articledeshboard.com/. Used with author's permission.

You have put a lot of time and effort into figuring out the proper use of keywords and applying SEO strategies to your site -- but have you considered a traffic measurement tool? You may have hired the best writers to create your content and contracted the best designer to make the site look nice. You've done everything you can to help search engines find you. Now, all you have to do is track the traffic on your website. Web site traffic stats are as important as any other aspect of your site so you can determine whether your traffic-driving strategies are paying off.

You can't look at the stats without a traffic measurement tool. Different kinds offer different things. For example, if all you want to do is find out how many returning and new visitors you have coming to your site, then all you need is a small invisible counter. You can get one of those free, or you can pay a little for a few extra benefits. StatCounter.com offers free invisible web trackers that will allow you to look at some of your website traffic stats. ShinyStat.com offers a free one also, but only if you intend to use it for a non-profit website. Generally, the more you pay, the more website traffic stats reports you get to see per month.

If you want more information about the people that visit your site, you can invest a little money and get a traffic measurement software package that will take your website tracking stats to the next level. In addition to tracking the number of people, these programs will give you behavioral statistics, track search engines and ad campaigns, while also monitoring your server, network, and website. All of this goes on twenty-four hours a day, every day of the week, reducing downtime and giving you valuable information on your website traffic.

Another traffic measurement option is Google Analytics. Although you have to purchase strategic support and consultation services, the actual package itself is free to all site owners, advertisers, and publishers. In fact, they just unveiled a new version on May 8, 2007 at the Emetrics Summit, a conference exploring issues surrounding the optimization of websites. Whichever traffic measurement tool you opt for, it's a good idea to keep an eye on your website's traffic. Not doing so is like studying as hard as you can, but never receiving a grade. You wouldn't have liked it if your professors had told you to just wait until the end of your college career to see if you wound up with a degree or not -- so don't turn a blind eye to your site's progress.

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