How To Sell Self Storage

Navigation: Main page » Shopping

 Print this page Submit articleComment article

Author: Self Storage

Article source: http://www.articledeshboard.com/. Used with author's permission.

Raise your hand if you want to have your storage facility at 100 percent occupancy? I expect to see everyone's hand up, if I could actually see everyone who reads this blog. We all want to do well with self-storage and get customers to come through our doors. It is remarkable that we want a specific result, but we are not taking the time to ask the caller or in-store customer, enough questions to satisfy their self-storage needs.

I have heard so many people just give out the price without asking any questions. How do they expect to sell self-storage? You have to ask the caller questions. How many questions do you need to ask a customer in order to discover all of their needs? That is up to you, essentially but I believe there are seven basic questions you should always ask. Those questions are: what is the customer's name, when do they need storage, do they know where my facility is located, is my facility convenient for you reach when you need your belongings, how are you getting your belongings to the storage facility, what are you storing, and why are we in need of storage today. There is no specific order these questions should be asked, but if you can get it to flow through all of the questions it will not sound scripted.

Let us dive into why we ask the questions from above.

What is the customer's name? This question is asked to build rapport. The caller or customer is most likely to buy from someone they have been introduced to. Additionally, without a name, who do we reserve a unit for?

When do they need storage? This information can be used to create a sense of urgency to rent soon and to check the availability of the space they need.

Do they know where my facility is located and is my facility convenient for you reach when you need your belongings? A powerful tool used to make sure the caller knows how to get to your facility to visit and to ensure that they are not inconvenienced driving periodically to your facility.

How are you getting your belongings to the storage facility? We can use that to find out if the caller would need the services of a truck or mobile storage.
What are you storing? Knowing this helps determing the storage unit size they need.

Why are we in need of storage today? This one is not common in the self storage industry, but it is an awesome way to develop that you care about what their storage needs are and to further build rapport. Also, this will help if they are in need of other packing supplies or climate controlled storage.

If we take the time to ask the caller questions about their storage needs, we are in a great position to satisfy their needs. The more you know about the caller, the more that they agree to and the less objection they would have to reserve a space with you. It would be hard for the caller to say no to someone who has completely taken care of all their concerns. So take the time to listen and then to accommodate. The caller will be taken care of and I am sure that they will recommend your services to a friend or family member.

The original article is located at How To Sell Self Storage