How do I Increase Site Conversions?

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Author: John Mark

Site conversion is just another way of saying “how do I make the most profits from the same amount of traffic that visits my website?” Doesn’t that capture your attention? Who wouldn’t want to make more profits from same amount of visitors?

Increasing the conversion rate for your website is probably the most straightforward (and in my opinion dramatic) way of positively affecting your businesses bottom line. What it really means is that any increase in your conversion rate means an additional increase in your revenue resulting in overall profit.

Who wants to invest in more of those traffic-generating schemes, which at times turn out to be nothing more than dreams when the answer to all your problems is standing right here in front of you? Of course increasing the traffic to your site is beneficial in its own way, but before you get set to shell out money for this, you must first try to do all that you can with the traffic you are already getting. If you plan well, then you’ll have a nice efficient and stable conversion rate.

I have my own ecommerce business and it is of utmost importance for me to increase my conversion rate in order to reap the benefit of profits. However, when I first got started, I resorted to browsing through the Internet to find ‘How to’ sites that would help me. But to no avail. I finally hired the professional services of Devix Corporation, an ecommerce service provider. And with their help and useful suggestions, I have learnt the ways of having an online business.

Here are a few tips that I practice myself, and you can modify and reorder them to suit your situation.

• Making profits is a long way away. Take it slowly and get started by measuring where you are at present, what you are doing, and where you are heading. Sign up for a free Google Analytics account and use other additional low cost tools to develop metrics and analytics that simply tell you what you are doing right now in numbers. • Write compelling copy and test different headlines. This is one of the most effective ways to catch a visitor’s attention. • Always test your pricing. It does make a big difference is website conversions. If your main goal is increase customer value, then the highest converting price may not necessarily be the best one. Try going the other way and lower your prices. Test your prices in both directions. • Identify your sales path or paths and remove any obstacles. Even if you are only selling a single product, there tend to different paths that could lead to a sale. You could probably have a landing page that could acquire visitor data and then lead them to the sales page and then to the order page, and so on and so forth. Enhance you sales copy, put in a few testimonials, stress on your warranty or any other strong point, etc. do whatever you can to keep the whole sales process as simple and straightforward as possible. • The most important thing is to understand the mindset of your target audience, and of course what your customers’ experienced when going through your site. Try going through your site or ordering from your own site in order to feel what it is like to be a visitor on your site. Identify the problem areas, and correct them. • Some people believe intensely in the power of the media, while others don’t. There is no harm in testing this option is there? By media I mean motion graphics, music and video facilities to add life to your website. So choose your media carefully.

Lastly, always keep a track of everything that you do. Keep records of all the changes you have made, all the when’s, the why’s, the where’s and the how’s. Keep charting your progress and review it every now and then. Ans always make refinements in your strategic path every step of the way.

Also, use a sales accelerator, offer intensifier or any other method that will help increase sales for you. Promote your site with a special event, a limited time offer or any other such promotion scheme. Check out all your competitor sites and stay abreast of them. Add creativity to your offers, and you’ll see your conversion rates increase dramatically!