Google Social Search: What lies beneath?

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Last week, Google has announced its experimental “Google Social Search” service for providing personalized social data in Web 2.0 Summit. Now, the service is available for its users. In contrast to Microsoft's Bing-based Twitter search, the new search tool from Google will make use of users’ contacts from different services and other information from your contacts to build up a network, for example Twitter, FriendFeed, Flickr, data from Google readers and other web based social content.

What’s new in the Google Social Search?

At present, the service is a part of Google Labs and is not permitted by default. Users have to visit the company’s experimental labs page and click the key to "join the experiment." After joining, users can start checking their social information, which will be displayed at the bottom of the search results.

Users can filter the social information by selecting “options” and can add opinions from friends and others to search engine results on products. All such information is collected from the Google profile, which is an easy-to-create page about one self online. However, users have to create the Google Profile and personally add various details so that Google can pick and build users’ social identity. Doing this, users authorize Google to use the profile for future searches.

The company also said that the Google Social Search will also use the information present within users’ Google Chat buddies and Google Reader account to construct its result. It is reported that all the content in the search is publicly shared, and user can always edit or remove any services from his Google Profile.

Why Google Social Search?

According to various analysts, Google, Facebook and other websites are facing billions of data queries daily and to distribute them is quite difficult. Google Social Search will provide a fundamental need for real-time information and help users to have quick results. Analysts suggest that the new search tool has the potential to make social networking more useful.

For example, if a person types “India”, the new tool provides all the relevant content created by friends from the country. But, user must have a Google Account, a Google Profile and friends listed as Google Contacts. However, the company has not disclosed that how many people have so far signed upto try out Social Search and is there any limit for the number?

The company also confirmed that Google finally signed deal with Twitter to include tweets in its search index as a way to improve access to real-time information.

Google Music Search

Besides Social search, Google has also introduced its “Music Search”. The company joined hands with Web services LaLa and MySpace's iLike to enhance its penetration in the music industry by offering various music lovers to explore and buy songs on the Internet.

It is also reported the search giant has also partnered with Pandora, iMeem and Rhapsody to insert links for various music sites so that they can offer the desired music information to the consumers.http://www.itvoir.com