Focus group transcription
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Author: john brito Focus group variant includes: • Teleconference focus group: carry out through telephone network • Dueling moderator focus group: while discussion two moderate takes opposite sides • Client’s participant focus group: In group discussion client’s representative participant • Mini focus group: minimum 4 to 5 participants are participated • Online focus group: conducted via the internet • Respondent moderator focus group: one or more of respondent are asked to act as a temporary moderator
Good recording is important for focus group transcription .A moderator should keep a few points while recording:
• Test all audio /visual equipment prior to the session to assure proper placement of microphones and other applicable • Check the location where it contain quiet location • Should make the participants speak slowly, clearly and loudly for recording purposes • Thanking the person by name is always a good idea, so that it will be easy for a transcriber to work on • Ask all participants to switch off the mobile phone • Where possible use digital medium for sound recording • Conduct a rehearsal in the venue and brief participants before you start to save time during the recording
The recorded audio/video files are then transferred into CD and sent to the chosen transcription service provider. The need of the transcript is for reference in the library or as a study material for marketing teams or student’s pursuing higher level of education or research groups.
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