Fitting a Credit Card Processor to Your Business

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Author: Kelly Brown

Cedit Card prrocessing is an essential part of any business. In 2008 alone there were 22.40 billion debit card transactions made and billions more in credit cards processed. Of the top 50 issuers in 2008, debit card purchases totaled $917.43 billion, according to industry newsletter The Nilson Report. Nilson also reported that more than 272.0 million debit cards were in use in 2008 with an average amount of $3,373.0 in purchases per card.

Decades ago, the US was first testing the waters of card culture. Now, it's deeply entrenched in every day life. People with cards are more loyal shoppers and more likely to spend. Instead of emptying their pockets for change or spending a few dollars, card holders are more likely to fill up or stock up. Because of this new terminal technology for credit card processing is a must. Whether you have a retail storefront, hotel, restaurant, a MOTO business or offer other services, your customers will expect your business to accept their preferred method of payment. When it comes to card processors, there is no lack of qualified equipment to choose from. But with so many choices, it can be hard to know what's best for your business. Card acceptance will increase any company’s bottom line, but which type of processor is right for your business?

The Point of Sale (POS) system is designed to replace the cash register. But unlike the traditional cash register, a POS can help manage inventory, control costs, track sales and improve customer service. A POS system can eliminated paper-based tracking by e-tracking a customer’s purchase history. Most POS terminals include a touch-screen, a traditional cash drawer, a barcode scanner, a receipt printer and a magnetic stripe reader. Contrary to some industry myths, POS systems do not lock businesses into any specific brand or required configuration. POS clients can run Linux, Windows, or Mac OS X.

A space saving alternative to the POS system is a stand-alone terminal. These can be added quickly and easily to any purchase station. These terminals are often compact and great space-savers. Whether a simple, tried-and-true pin pad or a state-of-the-art processor, stand-alone terminals are a solid addition to any business. Another option to the traditional stand-alone is a wireless terminal. Wireless, stand-alone terminals offer speed, portability, security, mobility, changeability and universal connectivity. Wireless terminals offer instant online account access, which can help eliminated lost credit cards, chargebacks and can make funds available faster.

With a Veritrans Merchant Account, you can accept American Express, Visa, MasterCard, Discover, JCB (Japan’s Credit Card), Pin-based debit cards and EBT (Food Stamps) cards. Veritrans can also set up your company with the correct equipment for your business, so you can accept cards with confidence, eliminate fees and improve cash flow. Veritrans has a card processing services to fit every business’s needs. Veritrans also offers a variety of processing terminals from POS to wireless stand-alones. Downtime can be costly, so a provider that offers 24/7/365 service and support is a must. Veritrans offers these services to clients for all questions, anytime of day.

Botkin, Brigette Credit Card Processing - Affordable and reliable Credit Card and Merchant Account services from Veritrans.