Decisions You Will Make in Printing Brochures

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Author: Kaye Z. Marks

If you are planning to design your brochures, one important decision you have to make is to decide on the number of panels you would have for your marketing tool.

As a graphic designer, you need to know the parameters from which your brochure printing would be reproduced. It would greatly affect the costs you have when printing. If you are in the dark on how you should go about it, just ask your printing company. They would be able to explain to you as to which would be the most ideal specifications that would work according to your business and needs. The parameters and specifics of your brochure material would influence everything â€" from the size and quality of your paper, to the final touches that include trimming, folding and special cuts.

For an easier time of doing this, you have to consider the following factors:

- How much information do you intend to include? - What is the purpose of your brochure? How is it going to be used? - Would you have a bleed in the pages of your brochure? - Do you need unique designs that would include die cuts or unusual folding? - Would it be a direct mail piece? If it were, then what would be the postal regulations for the size plus mailing costs? - Do you intend to mail a Business Reply Card? - How much is your budget for the brochure printing project?

Once you know the boundaries, the next step now is to decide on your information â€" more specifically, the order and organization of your information. The best order for any brochure is to start with the most important and then move on to the least of your information. At this stage, you will need to know the panels by which you will put your information. This means organizing your information so that the panels will create an effect that would be impressive to your target readers.

When thinking about your layout, consider what each of your panel would hold. Will it hold unique information? On the other hand, would the panels be related that they would be conveying one story? For a more striking effect, you can have your message and design go across the panels to tell your story. The way you relate your information to move across your surface would be reflective of how organized and smooth the flow of information would be in your brochure.

Kaye Z. Marks is an avid writer and follower of the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.