Banner Design – Is an important form of advertising on the World Wide Web

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Author: Jayesh

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.

This article discusses some of the most successful banner designs ideas.

Teasing your curiosity - Web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner.

Simple integrated design - Adwords neither arouse the visitor’s curiosity nor disturb the main flow of the web page. In fact, the opposite is true. Adwords are meant to look like part of the search results giving the user the feeling that those ads are there because he asked for them.

Take part in the action - Banner designers wisely used interactive technologies like Flash to develop type of banners that invite the user to take part in the action.

Back to Black and White - Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner.

What about the next trends - What the next trends of banner design will be is something that probably no one can accurately predict. It’s up to some web designer to come up with a new concept that proves to be efficient.

A great banner only needs simple things : Size according to standards. Always keep to the standards. Having a bold, huge banner would look good and attract more attention than any graphic design ever would.

Great content equals great banner. Aside from a great graphic design, your banner should also have content that equals your banner. This must be short, simple, and very direct- something that captures your objective and purpose. Most of all, it should be able to catch attention.

Color and animation that match. Your website should have color and animation that match in all the pages. The colors should be eye catching and easy to look at, while graphic design animation should be made simple and short for easy download.

Critique from family and friends. A web designer once said that the best place to sample your web site would be your family and friends. They would be able to give you a positive or negative feedback just because they are the ones who would want you to succeed.

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