Advice about choosing a meaningful domain name

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If you want to think of a top domain name to go with your existing enterprise, or because you are starting online, you may need some help about the best way to do it.

Firstly, you have to realize that the commonly used names â€" the 'beachfront properties' of the internet â€" are all already owned. In fact, it is accepted that all dictionary words havealready been claimed. That is because more and more web users have become well-informed enough to simply enter a likely-sounding name into the URL field of their browser. As an example, someone looking for info about coffee, or wishing to buy coffee on-line would just enter coffee.com into the address field. This gives a reasonable result, and is faster than using google. The owners of the site, of course, get huge amounts of traffic to their web properties.

Such generic names â€" like paints.com, forms.com, and so on may be open to approaches by their owners, but be prepared to spend hundreds, or millions of dollars. I take it as read you are not in this marketplace, which is ridiculously overpriced, but wish to buy a new, relevant name, which fits with your enterprise or subject for your projected website.

In this case, there are many clever options available. To explore them, I'll use an example. My subject for the new internet site I want to create is collectibles. I do a quick check, and discover that all the suffixes for the word collectibles itself are taken - .com, .net, info and so on.

One way of proceeding is to add a relevant adjective, and so create a two word name. Things like small-collectibles.com, discount-collectibles or golden-collectibles.com may be appropriate for your site, and still give users a good indication of what your site is about. Using free key word tools like keyworddiscovery you can insert your keyword and find out what searches people are using when searching.

Performing a search, words like antiques, vintage, gifts and so on are well-used words easy to combine with 'collectibles', obviously if they respect the subject of the proposed site. Even MyCollectibles has a ring to it (think of myspace.com).

In some cases, this method of discovering what people want will actually reveal a good idea for the subject of your new site.

On the other hand, if your business or idea has a geographical focus, you can use that element with the subject of your site â€" mystate-collectibles, cheap-mytown-collectibles or similar.

Another commonly used option is adding a one-letter prefix. In my case, this would give me iCollectibles or eCollectibles, or the hyphenated forms, as a good set to look at. You could also use a given name in combination with the themeof your projected site, depending on how personal you would allow your site to be â€" jacks-collectibles.com.

Another way of proceeding is to buy a domain name with no meaning, and spend some effort on its branding. Words like google, orbitz, expedia and netscape are examples of this. It may be hard to credit, but these were formerly words unknown to any dictionary. Who would not like to own those domains today?

To read more about choosing a domain name, and how to make money from domains, read my page about domain names.